In
computer news this week:
There's
no free lunch in the pc industry and free internet services are going the way
of the dinosaur too ...
Last
week I talked about how one of the two major free internet services providers -
spinway.com - has ceased operations. Spinway provided services for Costco,
K-Mart, and several other major retailers. The other provider - 1stup.com -
which was the free service Alta Vista and many other companies offered - also
ceased operations as of December 1st, and the impact of the failure of these
dotcoms is now really beginning to be felt.
There's
blood in the water, and the industry sharks know that's there's money to be
made.
I had been sometimes using Altavista's free
internet service, which actually was 1stup.com, and now that's gone. I also had
also sometimes used Costco's free service, which actually was Spinway, and now
that's gone. I've had several calls from people looking for another free
internet service, and I had recommended that they try Juno, at Juno.com. But -
try and find the offer of free services on the Juno website now - you can't.
Juno knows that Spinway and 1stup are out of business, and now it looks like
Juno is only offering their services for a fee, starting at around 10 bucks a
month.
If
you're a current member of Juno's free service, you will receive an
online message reminding you that you are using it for free, and that there are
some people who are overusing the service, and so Juno might have to start
charging for the service. This is known as reading the handwriting on the wall.
Now that these companies know there's no more competition, they can start
charging for their service.
The
only other major service I know of that is still actually free - for now - is
netzero at netzero.com. And knowing the pc industry, all this is going to
change. There's even talk now of internet credit cards, just like long distance
phone calls - where you can call in from anywhere using a major internet
service and a credit card, and pay as you go.
Such
is the nature of the pc industry; give something away for free, get millions of
people hooked on it, and then start charging for it. Sound familiar?
Look
at the anti-virus software companies, like Mcafee. They started distributing
their product for free, kept fanning the flames of virus paranoia, got a user
base of millions, and then started charging for it. Now even if you have a free
version, you have to register and pay to download the new virus updates.
Look
at the internet several years ago; hard to use and with little activity. Then a
company named Mosaic started giving their browser away for free and got
millions of users and actually got the internet up and going, and then they
became Netscape and started asking for
payment on it. That was ok to Netscape. But when Microsoft came up with their
own browser and gave it away for free, Netscape said that was not ok.
Look
at author Steven King who's made millions from his paper books. He tried
distributing a novel on the internet on the honor or shareware system, and then
found out people weren't paying for it. So now that several million people have
read the first few chapters and are hooked, he's stopped distributing it.
They'll have to buy the paper version now.
With
the free internet services, you still pay a price. You have to watch an
animated banner of advertisements that takes up a considerable portion of your
screen while you surf the internet, and you also have to give up your privacy
as your surfing and shopping habits are tracked, recorded, and sold to
potential advertisers. You also have no guarantee that the service will always
be available to you. Is this really
free, and is it worth it?
It
sure doesn't look like a free lunch to me.
For
Raw Bytes, this is Frank Delaney
(C)
2000 MTA Micro Technology Associates
POB
222 Spangle, Wa 99031
(509)245-3736 Email: fdspokane@aol.com