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In computer news this week  8/302006

 

 

The heavy weight champion of the PC world looks shaky ....

 

Since the PC industry emerged in 1975, there have been fights for domination  in the areas of computer languages, operating systems, and office software.

 

Since the beginning of the industry, Microsoft was the winner of the fight in computer languages, with their version of Basic and other early languages. There had some competitors, most of whom have disappeared into obscurity.

 

Then when IBM introduced its pc in 1982,  with Microsoft DOS licensed on almost every pc, Microsoft instantly became the winner of the fight for operating systems.  Later, when IBM tried to take back the operating system market place with its OS/2 – Microsoft introduced its early version of Windows, and IBM became an also-ran.

 

Then Microsoft focused on business applications software; word processing, spreadsheets, database and others, and in just a few years of aggressive marketing took over these applications too and beat their competitors.  Some of their competitors at the time – most noticeably Lotus corporation – whose flagship was a spreadsheet;  Borland corporation – whose main products was a database – and Word perfect – whose main product was a word processing program – all tried to come out with their own suite of office products – aimed against Microsoft Office – and all failed and fell into the also ran category.

 

So Microsoft became the undisputed champion of the PC world; having knocked out all competitors who dare to fight it face to face. And it seemed they would always dominate the pc world, until a little thing like the WWW happened back in 1992, and Microsoft seem to miss this event completely for many years.

 

But in the world of the new internet, or precisely the WWW, new formidable competitors created their own applications – like Netscape with its web browser – and then search engine companies like Yahoo and others, and Microsoft for the first time seemed to wobble like it didn’t see that left hook coming. 

 

And so today, there’s a new heavy weight contender for the title of software champion of the world, and it has made some powerful alliances in its training camp. Some of its allies include Mozilla with its Firefox browser,  and most recently Ebay in a marketing alliance.

 

The name of this new contender of course is Google, and it fights in a completely different modern method than the old school Microsoft.

 

Google is offering business applications online for free; email; instant messaging, calendaring, website creation, spread sheets, access to a suite of business applications, accessible from your pc anywhere you are in the world via the internet. 

 

Microsoft wants you to buy all these products from them, and run them from your PC.

 

It’s like watching a ponderous old heavyweight fighter like Sonny Liston – be put in the ring with a much different and much faster upcoming contender like Muhammad Ali  - who floats like a butterfly and stings like a bee.

 

This fight is still in the early rounds, but Microsoft looks bruised, and its trainers have to tell it to start using a different fight strategy, to avoid its first knockout. .

 

 

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This is Frank Delaney

(C) 2006 MTA Micro Technology Associates

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