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In computer news this week 07/21/2010

 

Microsoft tries to end the upgrade game with their cloud strategy ........

 

One of the biggest complaints pc users have with Microsoft is having to play the upgrade game.

 

This is a 2 level game. Level 1 is that Microsoft has adapted the auto industry’s habit of coming out with supposedly new models of software every year or so.  The auto industry is on an annual new product cycle, while Microsoft has been on about a 2 year cycle, starting with Microsoft Office 1.0 in 1990,  Office 3 in 1992, Office 4 in 1994,  Office 7 in 1995,  Office 8 in 1997,  Office 9 in 2000,  Office 10 in 2002,  Office 11 in 2003,  Office 12 in 2007, and now Office 14 in 2010.

 

The auto industry really is coming out with some true innovations in their new models; case in point the new Ford Focus I bought that has the Microsoft Sync technology which definitely changes what a car is and how you use it. And cars are getting much better mileage with each new model year.

 

But with the multiple versions of Microsoft Office programs, the constant hassle of having to pay for upgrades and then install them, and then having to deal with the 2nd level of the upgrade game – having to install the various software bug-fix and security patches, far outweighs the upgrade bang for the buck to many users.

 

Case in point Microsoft Word, which has been around for over 20 years now.  Word processing used to be the # 1 task done on personal computers, before the internet age. Now I would guess it’s been pushed to # 3, following email and surfing the web. And in word processing, since its inception. most people use less than a dozen functions of the programs.

 

In the earliest days of the PC industry, word processing programs were actually simple text editing programs. You could create a letter and print it out. If you wanted to get fancy, you’d have to know how to insert special codes so that you could get something to print out in bold type.

 

3rd party programs offered extra fonts, and the concept of having spell checkers and grammar checkers, and eventually these features were incorporated into all word processing programs.

 

So today most people know how to do 8 functions in a word processing program:

  1. Open a file
  2. create a letter or a document
  3. change the fonts or emphasize certain words
  4. Spell check or grammar check the file
  5. save the file
  6. print the file out
  7. edit the file again if needed
  8. email the file if required

 

And that’s all they do. So do you really think it’s worth going through 14 upgrades of Microsoft Word – paying the initial and then the upgrade fees, installing the new software versions, and installing the software patches that fixed the unforeseen problems and security flaws in the software ? 

 

Most users would say “ (Expletive deleted) No !!!! “

 

Next week I’ll talk about Microsoft’s plans to eliminate these costs and hassles in their new cloud computing platform.

 

 

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This is Frank Delaney

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