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In computer news this week  04/23/2008

 

History of the Microcomputer Revolution - Part 13 - A walk in the PARC

PARC stands for the Palo Alto Research Center, created by the Xerox Corporation in the early 1970's as a think tank for computer research. Unfortunately for Xerox it was only - that - a think tank. Xerox never capitalized on the major PC technologies thought up and made into working prototypes at the PARC. They had created what some people say was the true first personal computer - the Alto - back in 1972, and from this Think Tank came most major PC world technologies, including the concept of a Graphical User Interface with Icons, the handheld mouse, object oriented programming, PC networking, desktop publishing and laser printing.

In 1979 Apple Computer allowed Xerox to buy a million dollars of Apple stock in exchange for allowing a few key Apple people - including Steve Jobs - to view inside the Xerox PARC and talk to the think tank people for a limited time. Jobs and his Apple associates were literally amazed at the technology they viewed, but they were more amazed that Xerox wasn't doing anything with it. To the Xerox scientists, the Apple people were the first people they had talked to who understood what they were doing. Some of these scientist who worked at the PARC later went to work for Apple and Microsoft, or started their own companies.

From this brief visit, Apple's perception of what a personal computer should be was changed instantly, and they began planning to produce a new computer which would be based on the ideas they had seen at the PARC. In 1980, Microsoft's Bill Gates also had an opportunity to see what was inside the magical kingdom. In these early days of the microcomputer revolution, Apple and Microsoft actually worked very closely together on many projects. For Raw Bytes

 

So when IBM announced its personal computer in 1981, the Apple people were dismayed both at how bad it was technically - and how well it sold. Even Microsoft - who had come up with the operating system for it and the Basic language, also knew at the time how much better a personal computer should really be.

But IBM had never gone for a walk in the PARC, as had Apple's Steve Jobs, and Microsoft's Bill Gates, and so IBM had not seen the future of computing.

During the 3rd quarter of the Super Bowl in 1984, people saw an advertisement which left people saying "What was that ?" and which marked the introduction of the Apple Macintosh computer, a smaller and better version of PARC technology, reasonably priced at $ 2495, and portable - a computer which Apple advertising said was "For the rest of us.."  and Bill Gates even said it was finally a computer his Mom could use.

 

The Mac was an immediate success in many areas, and drew a cult following of technology junkies and IBM haters, despite the fact that it was somewhat underpowered and radically different from all the other PC's at the time.

 

 

 

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This is Frank Delaney

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