KPBX FM 91.1
7:35 AM During
Public Radio !
Of the Mind
In computer news this week 2/15/2012
The FBI keeps digging up Steve Jobs ...
Steve Jobs was being considered for an appointment by President George H.W. Bush to the President's Export Council and the FBI created during a file on him which has just been made public by the bureau.
Page 14: Asked if he has ever left a job under "unfavorable" circumstances, Jobs selects "Yes" and lists "Apple Computers"
Jobs had actually recruited noted Business Executive John Scully from the Pepsi corporation - asking him if he wanted to spend the rest of his life selling sugared water, instead of taking the opportunity to join Apple. Scully took the offer, but later had a falling out with Jobs, resulting in Jobs resigning from Apple.
Page 38: Multiple people interviewed about Jobs' character said "Mr. Jobs will twist the truth and distort reality in order to achieve his goals."
Thus we have the term "Reality Distortion Field" which will probably always be associated with Steve Jobs, and also the term "Insanely Great".
Wikipedia defines The RDF as Steve Jobs' ability to convince himself and others to believe almost anything with a mix of charm, charisma, bravado, hyperbole, marketing, appeasement, and persistence - and it led to the creation of the MacIntosh computer.
But the term is also used by Job's competitors to criticize him.
Insanely Great was the term Jobs used to describe the Macintosh - which he said would change the word - and it did.
But in the book entitled Insanely Great by Steven Levy, Levy points out that the idea for the Macintosh actually came from ideas created at the Xerox Palto Alto Research Center - which Jobs and other Apple Executives had viewed in a private showing based on a stock trade deal. This included the concept of the Graphical User Interface - the bitmapped screen - and the use of a mouse. Apple had actually first come out with their Lisa computer based on this technology they had seen - meaning not invented - but the Lisa was too high priced and failed. The same conceptual ideas were then introduced into the much lower priced Macintosh, which did become a huge success.
I have also mentioned this Xerox tale in my own History of the Microcomputer Revolution - which you can read online - and I am a former Sales Executive with the Xerox Corporation. But Xerox squandered the technology they invented.
Page 41: Former colleague at tech company ACI says Jobs is "a deceptive individual who is not completely forthright and honest."
Page 44: Female acquaintance agreed with media descriptions of Jobs as a "visionary" and "charismatic" while also acknowledging he's narcissistic, shallow and can "lose sight of honesty and integrity"
In another Book about "Steve Jobs - The Journey is the reward by Jeffrey Young - he lists an internal Apple memo criticizing Job's management style:
1.Jobs regularly misses appointments -
2. He acts without thinking and with bad judgement
3. He does not give credit where credit is due - and often takes credit for ideas not his own.
This memo was written prior to Job's resignation.
Steve Jobs was a volatile person and led a storied corporate life. He was one of the original founders of the Apple Corporation and despite his management style or other personal flaws, he did change the world with his Macintosh computer.
For Raw Bytes
This is Frank Delaney
(C) 2012 MTA Micro Technology Associates