History
Of The
Microcomputer
Revolution
"Raw Bytes Computer News KPBX FM 91.1 NPR"
Frank Delaney, Producer
Transcript of My Radio Series
(C) 2001 MTA Micro Technology Associates
POB 222 Spangle, Wa 99031
(509)245-3736 (509)624-7230
www.mtamicro.com
fdspokane@earthlink.net
Broadcast on
KPBX FM 91.1
Spokane Public Radio
National Public Radio Network
Dedication
To Gary Kildall
And to All the People
Who Contributed to
And Created
The Microcomputer Revolution
And
To KPBX and Public Radio
"The Theater of The Mind"
Support Public Radio
1977 Pullman, Washington. I was working as a Sales Executive for the Xerox
Corporation. One of the Xerox Service Technicians and I were walking down one of the main
streets after work - headed for a local watering hole - when we passed a Radio Shack store that
had one of the new TRS-80 Microcomputers on display in the window.
He said "I've been reading about these - let's go inside and look at it." I wasn't sure why he
would want to look at a computer - we were working for the world's largest copier company
and I had absolutely no interest in computers. He walked up to this computer and began typing
on the keyboard. In less than a minute he had a message appearing on the computer screen that
kept repeating his name and "Xerox Corporation." I was both astounded and fascinated. Here
was an ordinary human being - a regular guy - who walks up to a computer and gets it follow
his commands! This was a moment that changed my life.
I've been fascinated with microcomputers ever since. I started talking to people and found out
that no one knew much about them - they were so new. I went back to Radio Shack and
bought 2 books. One was on Digital Computers which was very technical and hard to read.
The other was on learning BASIC for the TRS-80 which I found to be interesting and logical.
Not having a TRS-80, I just worked through the lessons in the book mentally.
In 1979 I left Xerox to become the Marketing Director of one of Spokane's first
Microcomputer companies. We sold Apples, Commodores, and CP/M systems with names
like Polymorphic, IMSAI, and Cromemco. I also worked with an Apple II, learning Apple
Basic to write small programs for myself. Later I worked for Univac selling mainframe
computers, and for a time with IBM in their VAR program. By 1984 my desire to work with
and program computers - not sell them - caused me to make a career change to become a
programmer.
I worked at KPBX as Business Manager/Programmer; writing their Membership Program,
Classical Library, creating many spreadsheet models, and bringing the accounting in-house
onto PC's. I did this using CP/M and MSDOS (Not IBM compatible) PC's. Later we got a
"modern" IBM AT.
In 1987 I started my own programming and support company. Over the years now I have
heard an incredible amount of misinformation about how "IBM created the first PC," or
"Microsoft first wrote BASIC," or "Isn't great that Windows finally gives PC users a choice of
operating systems."
On the 20th anniversary of the personal computer, I wanted to write a chronology of what
actually happened, and how the industry evolved. I began with a general idea for several
segments, which evolved to these 16. I think it could have easily gone 20, as I have had to do
a lot of editing. This series reflects a lot of my own perspectives and biases, but I hope it gives
you a clearer understanding of The Microcomputer Revolution.
Show Segment Title Page
1 The Historic Background 5
2 The Revolution Begins 7
3 The Washington State Connection 9
4 High School Kid's Computer Company 11
5 The World's First Commercially Available PC 13
6 What good is a computer without Software? 15
7 Send in the Clones 17
8 The First Operating System Standard 19
9 Home Brewing and Computers Named Apple 21
10 The Killer Application 23
11 IBM's Secret 25
12 The Deal of The Century 27
13 A Walk in the PARC 29
14 Send in the Clones again - Freud would have said GUI-Envy 31
15 The PC Industry at Age 11 in 1986 33
16 Will the Circle Be Unbroken? 35
Bibliography 37
In computer news this week (February 1, 1995):
History of the Microcomputer Revolution - Part 1 - The Historic background
Human beings have been thinking about computers for hundreds of years, they're not really
unique to the 20th century. Since humans walked the earth and engaged in commerce, there
has been a need for a system of counting and calculating. For thousands of years this was done
either in peoples' heads, or with simple clever devices such as the abacus.
In the early 1800's a French inventor named Jacquard revolutionized the weaving industry by
creating a loom which could create extremely complicated designs by reading instructions
which were punched onto cards. The holes punched into the cards - which were strung
together into a chain of continuous instructions - directed the loom which threads to use and
what to do.
In the mid 1800's a British inventor named Charles Babbage came up with the idea of an
Analytical Engine which would do mathematical computations using this same concept of
storing instructions onto cards, but he lacked the technology to create the powerful engine
needed.
A contemporary of his, a woman named Augusta Ada Byron, who was the daughter of the
poet Lord Byron, was a gifted mathematician who immediately understood the concepts and
the possibilities of Babbage's analytical engine. She was able to expand this concept into actual
theoretical steps and procedures which would be used in the computations, and she is credited
by some as the first computer programmer.
In the late 1800's an American inventor named Herman Hollerith invented a punchcard
counting device which was used successfully for tabulating statistics in taking the 1890 census.
Hollerith's business eventually ran into financial difficulties and he was forced to sell out to a
company named CTR, which stood for Computer Tabulating Recording.
A young salesman at CTR named Tom Watson had started off his career selling pianos off the
back of a horse-drawn cart. Now Watson had worked his way up through corporate America -
spending time at the National Cash Register Company along the way - and he recognized the
potential of selling punchcard-based calculating machines to American business. Watson would
later take over this company himself and in the 1920's rename it the International Business
Machines Corporation, IBM.
Necessity is the mother of all invention, and the modern day mainframe computer as we know
it was created by the United States Military's need to calculate such things as shell trajectories
in a minimal amount of time. The electronic vacuum tube ENIAC computer, operational in
1945, was a thousand times faster than the older electro-mechanical calculating machines
previously used for such tasks.
The inventors of this computer, J. Presbert Eckley and John Mauchly, went on to become part
of the Univac corporation, a name which became synonymous with computers, until the late
1950's when IBM fought back and regained the industry with its IBM 360 mainframe.
In the 1960's a new generation of computer appeared - the mini-computer - introduced by
Digital Equipment Corporation. Physically smaller and far less expensive than the mainframe
computers, and in some ways better, it was still exclusively a business computer - far beyond
the budget of individuals.
Vacuum tubes were replaced by transistors; transistors merged into integrated circuits, the age
of microelectronics was born. Long-haired hippies of the 60's would soon turn into the bell-bottom disco dancers of the 70's.
In 1969 a small California electronics company named the Intel Corporation received an order
from a Japanese firm named Busicom to design a set of chips for programmable calculators.
But a young Intel engineer named Ted Hoff had a better idea, and next week we'll learn how
this tiny company became the architect of the microcomputer revolution.
For Raw Bytes, this is Frank Delaney
(C) 1995 MTA Micro Technology Associates Frank Delaney
POB 222 Spangle, Wa 99031 (509)245-3736 624-7230
Raw Bytes Computer News - KPBX FM 91.1 National Public Radio
In computer news this week (February 8, 1995):
History of the Microcomputer Revolution - Part 2 - The Revolution Begins
Computers began to get smaller in the 1960's with the introduction of Digital Equipment
Corporation's Minicomputers. These DEC minicomputers went on to play an interesting part
in the Microcomputer Revolution and I'll tell you about that later, but minicomputers were still
designed for businesses, not people.
Advances in electronics brought about the microcomputer revolution. The room-sized first
mainframe computer - the ENIAC - was replaced by the technology of the transistor, invented
by engineers working at Bell Laboratories in the early 1950's. William Shockley is credited as
the co-inventor of the transistor, and he left Bell in 1956 to form his own company, Shockley
Semiconductor Laboratories, in what was to become California's Silicon Valley.
One of the engineers working for him in his new company was a young man named Robert
Noyce, a talented individual from a small town in Iowa. Noyce and several other engineers
soon left Shockley to form a new company, Fairchild Electronics, financed by a venture
capitalist. While working at Fairchild, Noyce came up with the idea for the integrated circuit
around 1959, and is credited as its inventor. He worked his way to become manager of the
Fairchild operation, but he longed to own and operate his own company.
In 1968 Noyce and another engineer, Gordon Moore, left Fairchild to start their own
electronics firm, which they named the Intel Corporation. The company started with 12
employees and their first year revenues were $ 2,672.00. Now, over a quarter century later,
Intel's innovations have changed the world.
Intel focused initially on making semiconductor computer memory - practical and affordable.
Within a year, Intel had rolled out its first product - the 3101 64-bit memory chip. Intel
continued to successfully develop memory chips, but in 1971 the event happened which
changed the world and launched the microcomputer revolution.
A Japanese calculator company named Busicom had approached Intel back in 1969 about
designing a set of chips for a programmable calculator and had advanced Intel $ 60,000. Their
original design had called for multiple custom chips, but Ted Hoff, a young Intel engineer,
thought it was too complex. His solution was to develop a single-chip, general purpose logic
device which would retrieve its instructions from semiconductor memory. He envisioned this
solution to enable an off-the-shelf processor to handle many different functions, and eliminate
a lot of custom circuit design.
Hoff's vision was transformed into silicon by a team of engineers and designers, and within
several months the Intel 4004 microprocessor was created. 1/8"wide and 1/6"long, and
consisting of 2300 transistors, this revolutionary computer on a tiny chip had as much
computing power as its ancient great-grandfather, the room-sized ENIAC. Intel decided to buy
the rights to this product back from the Japanese company, which had run into financial
problems - and the rest - as they say - is history.
The Intel 4004 was introduced by the end of 1971, sold for $ 200, and was followed less than
a year later by the 8008, an 8-bit microprocessor which sold for $ 360. For the first time,
affordable computer power was available to everyone.
Next week we'll learn how the Intel 8008 caught the attention of a couple Seattle high school
kids, and how they fit into the microcomputer revolution.
For Raw Bytes, this is Frank Delaney
(C) 1995 MTA Micro Technology Associates Frank Delaney
POB 222 Spangle, Wa 99031 (509)245-3736 624-7230
Raw Bytes Computer News - KPBX FM 91.1 National Public Radio
In computer news this week (February 15, 1995):
History of the Microcomputer Revolution - Part 3 - The Washington State Connection
In 1968 a mother's group at a private Seattle High School- Lakeside School - decided to raise
money for a mathematics class project. They wanted to give their children access to the fast-emerging technology of computers, and with the $3,000 they raised they arranged to buy some
time on a computer for the math class. This was a common situation called time-sharing. The
school installed an old teletype machine hooked up to a telephone, and they were able to access
a DEC Minicomputer owned by General Electric located in downtown Seattle. The school
dialed into this computer at a scheduled time, and they were charged for their usage.
2 of the gifted students in this math class became instantly obsessed with this amazing concept
of being able to dial in to a computer located miles away, type in commands, and have the
computer instantly type back the answer, right there in their classroom. The younger student,
an 8th grader, was a boy named Bill Gates, and his friend - 2 years his senior - was a boy
named Paul Allen. In an instant 2 math class nerds turned into 2 computer nerds. They began
learning how to program the computer - make it follow their instructions - in a computer
language named BASIC which had been developed at Dartmouth College in 1964. BASIC
stood for Beginner's All-purpose Symbolic Instruction Code. The boys quickly mastered this
language, and began delving deeper in the computer; getting their hands on any manuals they
could find. They quickly knew more than their instructor and most of the people in charge of
this computer.
Computers became such a passion in their lives that they quickly depleted the $ 3,000 the
mothers had raised for the project, but another door opened for them when another private
computer time-sharing company named Computer Center Corporation offered the school a
similar agreement. This company had been founded by UW graduates and was located in
Seattle's University district, much closer to the boy's homes.
The company immediately realized that these whiz kids could be useful to them by detecting
problems in the company's software, and began giving them free computer time on the
company's DEC PDP-10 computer in exchange for the kid's finding bugs in the programs that
caused crashes. The boys would make notes in a log of what they had done to cause a program
to crash, and the company's programmers would fix the problem. The boys also began to learn
about the DEC computer's operating system. Free computer time was absolute heaven to them,
and they came in contact with many interesting and talented people. One was a programmer
named Gary Kildall who would later play an important part in their future.
Computer Center Corporation unfortunately went bankrupt in 1970, causing the boys to lose
their free computer access, although by this time their expertise was well known enough to
provide other computer time opportunities they were able to hustle up for themselves. They
also got valuable experience with different languages and operating systems.
Bill Gates continued his studies to ready himself to attend Harvard, and his friend Paul Allen
planned to enroll at Washington State University for the Fall quarter of 1971. Paul was an avid
reader of electronic magazines, and the Announcement of the Intel 4004 caught his eye. We'll
hear about this next week.
For Raw Bytes, this is Frank Delaney
(C) 1995 MTA Micro Technology Associates Frank Delaney
POB 222 Spangle, Wa 99031 (509)245-3736 624-7230
Raw Bytes Computer News - KPBX FM 91.1 National Public Radio
In computer news this week (February 23, 1995):
History of the Microcomputer Revolution - Part 4 - High School Kid's Computer
Company
In 1971, The Intel Corporation introduced the 4004 microprocessor chip which began the
microcomputer revolution. The 4004 was limited in power and was more of an industrial
controller than a general purpose computer chip. The architecture of the chip worked with 4
bits of data as its basic unit. 4 bits of data can be used to express computer instructions, but
not characters or letters. Even the old teletype machines used a 5 bit code to represent
uppercase characters only.
Less than a year later, Intel introduced the 8008 - an 8 bit computer on a chip. With an 8 bit
architecture, you can do a lot of things. With 8 bits you can express computer instructions,
upper and lower case characters, numbers, and symbols. In computer terms, 8 bits of data
comprises a byte, as in "Raw Bytes".
Intel's introduction made a lot of people take notice. One of them was Paul Allen, who read
about it while attending Washington State University. He and his friend Bill Gates had already
worked summers at a variety of computer jobs which provided them with invaluable on-the-job
computer learning experience.
In 1971 the boys had started a part-time company named Traf-O-Data related to traffic
analysis. We've all seen those boxes with rubber hoses that stretch across a road that cities use
to count cars. The cars rolled over the hose, and inside the box a device punched holes in a
paper tape. The paper tapes were then transcribed by people onto punched computer cards, and
these cards were then entered into a big computer which analyzed the data and produced
reports . The boys had hired other students to do this data entry, but they knew there had to be
a better way.
As soon as Paul Allen read about Intel's 8008 microprocessor he realized this chip had the
power to do some real work. In 1972 they bought one of the first 8008 chips for $ 360, and
hired a Boeing engineer to design and build the electronics. Their idea was to be able to have
their device read the paper traffic tapes and convert this raw data into computer format -
eliminating the manual data entry. They had a modest amount of success with their device and
sold it to several cities. This experience with electro-mechanical devices and a very early
microprocessor may have reinforced their belief that software - not hardware - was their
future.
Paul Allen tired of college and dropped out to become a programmer at a northwest computer
company. In 1973 Bill Gates enrolled in Harvard and applied for a summer computer job at
Honeywell. He was able to get his friend Paul a job at Honeywell also, so Paul left
Washington to travel to Boston. The two friends were together again, pursuing their dreams
of starting their own computer company.
In 1974 Intel introduced the 8080 - the first true general purpose microprocessor. Using new
technology, this chip offered 10 times the performance.
In January 1975, Popular Electronics magazine's cover featured a picture of a computer and a
related cover story which read:
"Project Breakthrough! World's first minicomputer kit to rival commercial models - the Altair
8800 ".
The story went on to say that this was a complete minicomputer kit anyone could purchase for
under $ 400.00.
In historical perspective there were a few minor inaccuracies here I'll point out -
The picture was actually a mockup - not the real computer. The real one had been lost in
shipment to the magazine.
It was not truly the world's first minicomputer kit - there had been other earlier computers in
kit forms.
It wasn't a minicomputer - It was actually a microcomputer - using the Intel microprocessor -
but the term microcomputer hadn't been invented yet.
But it was enough to make Paul Allen go running off to tell his friend that the revolution had
truly begun, and we'll hear more about that next week on Raw Bytes.
For Raw Bytes, this is Frank Delaney
(C) 1995 MTA Micro Technology Associates Frank Delaney
POB 222 Spangle, Wa 99031 (509)245-3736 624-7230
Raw Bytes Computer News - KPBX FM 91.1 National Public Radio
History of the Microcomputer Revolution - Part 5 -
The world's 1st Commercially Available Microcomputer
In January 1975, Popular Electronics magazine's cover featured a picture of the Altair 8800
computer - the world's first microcomputer which used the new Intel 8080 processor - sold
mail order by a tiny company in Albuquerque, New Mexico. This company's name was MITS
- which stood for Model Instrumentation Telemetry Systems - and its owner was a fellow
named Ed Roberts who had previously written some articles for the magazine.
Ed Roberts' company built electronic equipment, but his company had fallen onto hard times
and was a 1/4 million dollars in debt to his bank. His company had sold electronics kits,
calculators and the like , but he realized that the new Intel chip could have the capability to be
used in an actual computer. Faced with looming financial ruin, Roberts decided he would
make a last ditch attempt to save his business by selling a complete computer in kit form,
based on the new Intel 8080. He contacted Popular Electronics magazine, and they agreed to
do the cover story on it. Roberts didn't even have a name for his computer. He asked his
daughter what would be a good high-tech sounding name, and she suggested Altair - which
was the name of a star in the popular tv series Star Trek.
Through shrewd negotiations, he was able to offer the kit for $ 397. Intel agreed to sell him
cosmetically blemished chips for $ 75 each, instead of the going price of $ 360. This price was
somewhat of an in-house joke at Intel, because they decided to price their new microprocessors
at $360 to poke fun at the IBM 360 Mainframe computers, which cost millions of dollars.
Roberts estimated if he got lucky he would sell enough computer kits to keep his business
afloat while he looked for other revenue sources, possibly 200 kits in a year. Like many things
which have happened in the microcomputer industry since, he had absolutely no idea what
impact his computer kit would have on the future of the world. Once the article appeared, the
phones started ringing, and Ed Roberts and the rest of the world was soon amazed at how
many people wanted to have their own computer. Things never settled down - in one day they
sold 200 computers over the phone. People sent checks in sight unseen - completely on the
faith they would some day receive their kit in the mail. MITS's cash flow flip-flopped virtually
over night - and over time they would receive thousands of orders for the Altair 8800. Some
fanatics even drove to Albuquerque and camped out in the parking lot to wait for their kits.
And what were people waiting for? Quite literally for a computer in absolutely completely
disassembled bare bones kit form. To build this thing you'd have to be an electronics
technician - it would take hundreds of hours - and after it was built it only had 256 characters
of memory, no keyboard, no monitor, no permanent memory, and then you had to be a
computer programmer to program it in machine language; zeros and ones. What could you do
with it ? Hardly anything. But it was a real computer; a personal computer that people could
own - and they loved it.
You see, people looked past the limitations of this first computer kit, and realized that
someday things would get a lot better. Ed Roberts realized the limitations of his kit, and
worked hard at creating other peripherals which would make the Altair a more usable
computer. This included making boards with more memory, the capability to hook it up to a
teletypewriter, and the ability to store programs permanently on paper tape, and hopefully on
cassettes and maybe even floppy disks. But he and the others knew that software - not
hardware - was the solution to making things really better. With usable software, people could
write their own programs to do really useful things.
Roberts was already aware that the Intel 8080 had the power to run Basic - the computer
language that had been invented at Dartmouth college and which was now in the public
domain. Basic was easy to learn, and then people could really start getting some use out of
their computers. The problem was - there was no Basic language available anywhere for the
newly invented Intel 8080. But one day Ed Roberts got a letter from a company which said
they had already created a version of Basic which would run on the Intel 8080, and next week
we'll get back to learning more about the Washington State connection in the microcomputer
revolution.
For Raw Bytes, this is Frank Delaney
(C) 1995 MTA Micro Technology Associates Frank Delaney
POB 222 Spangle, Wa 99031 (509)245-3736 624-7230
Raw Bytes Computer News - KPBX FM 91.1 National Public Radio
History of the Microcomputer Revolution - Part 6 -
What good is a computer without software?
Ed Roberts realized that his Altair 8800 computer needed software - a computer language - to
make it really useful. Only hackers would tolerate programming in zeros and ones. An easier
language was needed. The problem was - there was no Basic language available anywhere for
the newly invented Intel 8080. But one day Ed Roberts got a letter from a company which said
they had already created a version of Basic. He immediately called the company but reached a
private home in Seattle - where nobody knew anything about the letter.
Paul Allen and Bill Gates had written and sent the letter using letterhead they had created for
their high school computer company - Traf-o-Data. Bill was attending Harvard, and Paul was
working in the Boston area for Honeywell. They had sent the letter - planning to do a phone
followup. They soon called Ed Roberts in Albuquerque to see if he'd be interested in their
Basic, (which didn't actually exist yet), and he said that he would be as soon as he could get
some memory cards for the Altair so it would have enough memory to try to run Basic; maybe
in a month or so.
Herein begins some of the most misunderstood facts of the microcomputer revolution, so pay
close attention. Also remember that way back in the 2nd show of this series I told you that
DEC minicomputers played an important role, and now we'll learn how.
Gates and Allen figured they had a 30 day window (if you'll pardon the pun) to get a version
of Basic ready to run on the Altair microcomputer. But they didn't have didn't have a
microcomputer to develop this with, because the only microcomputer in the world at that time
was sitting in Albuquerque, New Mexico. Seems like a Catch 22 situation - but wait.
They hadn't had an 8008 processor either, which they used in their high school computer
company Traf-o-Data - which measured vehicle traffic flow. So how did they program an 8008
earlier without having one?
Well, when Paul Allen was a student at WSU he had actually tried to create a simulator on the
IBM mainframe there, but he wasn't familiar enough with mainframes to make it work. When
they later got a summer job at a company that used DEC minicomputers, Paul was able to
create a simulator of the Intel 8008 on the DEC computer. Being intimately familiar with
DECs from the ground up, and having the Intel manual for the 8008, Paul had written a
program on the DEC which would simulate the exact operation of the Intel chip. Then Bill
Gates was able to use this simulator to write the program which ran their Traf-o-Data
computer.
Having developed this software tool previously, they used it again to create a simulator on
another DEC computer at Harvard, this time for the Intel 8080. The Basic language they
didn't actually write from scratch. Basic had been released into the public domain, so they
used bits and pieces from various dialects of different versions of Basic to come up with their
own to run on the Altair. This was a frantic few weeks, while they both worked and attended
school, and spent their evenings in the school's computer labs. Then, still having never
touched an Altair computer, Paul Allen flew to meet Ed Roberts at MITS in Albuquerque
with a paper tape of their just completed version of Basic to try out on the Altair 8800. And
miraculously it worked the first time.
Finally there was usable software to make this computer really useful, and to change the
world. Paul Allen quit his job and went to work at MITS. Bill Gates soon dropped out of
Harvard and moved to Albuquerque too. They authorized MITS to sell their Basic as part of
the Altair kit. They also retained the rights to market it themselves. A lot of controversy arose
over whether it was really theirs to sell in the first place, as the boys had used government
funded computers to develop their Basic on, and as Basic was in the public domain. Many of
the early hackers fiercely resented this, and early copies of Altair Basic were pirated and
passed from user to user.
Gates and Allen eventually formed their own company, Micro Soft - originally spelled as two
words - there in Albuquerque. Within months, they were modifying their Basic to run on other
early microcomputers. They got into a law suit with Ed Roberts over the rights to Basic, and
eventually won. Ed Roberts sold out and retired from the industry he had started himself
within a year, and is now a country doctor in Georgia. Microsoft began doing business with
other emerging companies, and next week's show is titled "Send in the clones."
For Raw Bytes, this is Frank Delaney
(C) 1995 MTA Micro Technology Associates Frank Delaney
POB 222 Spangle, Wa 99031 (509)245-3736 624-7230
Raw Bytes Computer News - KPBX FM 91.1 National Public Radio
In computer news this week (March 15, 1995):
History of the Microcomputer Revolution - Part 7 - Send in the clones
Many people think that the term "clones" is unique to microcomputers - but like many other
things that were handed down by the mainframe marketplace - this also came from the
mainframe world. The actual mainframe term was PCM - which stood for Plug Compatible
Mainframe - meaning you could unplug an IBM mainframe and hookup up a clone computer -
Amdahl was one of the clones - and run your IBM software fine - for a lot less money
actually.
The success of Intel's new microprocessors and Ed Robert's world's first Altair
microcomputer kit didn't go unnoticed by their rivals. Some Intel engineers jumped ship and
started their own company - Zilog - which produced a competing microprocessor - the Z80.
This chip was software compatible with the Intel chip - meaning it could run any software
designed for the Intel - but it was more powerful and more adaptable to computer applications.
Ed Roberts tried desperately to promote his computer while he had an exclusive product. His
company, MITS, had its staff travel around the country promoting the Altair computer in a
large camper they called the Mits-mobile. But in just several months - other companies began
building microcomputers - this time for business people to use. One of these early companies
produced a computer called the IMSAI 8080 - which used the same Intel processor as the
Altair computer. But the makers of the IMSAI computer included a keyboard, computer
screen, and floppy disk drives - all things that business people would need. The original Altair
computer had none of these fineries and had originally been targeted at hackers. Another early
microcomputer had the strange sounding name of Sol, which stood for Solomon - known for
wisdom.
Ed Roberts even came out with another microcomputer kit which used a Motorola 6800
processor - named the Altair 680 - but again this was a hobbyist kit, and the marketplace was
headed in another direction. And Ed Robert was better at inventing an industry than actually
working in it. He tried to demand that stores which sold his computers wouldn't carry any
other competing brands - but by this time the tide had turned - and there were other, better
computers to choose from.
Other people came up with their own version of Basic - after all - the source code was
accessible and in the public domain. This included dialects like Tiny Basic, Basic-E, Cbasic
and others. By 1977 several large companies had entered into the marketplace; including
Commodore - with its Commodore Pet computer - Personal Electronic Translator; Radio
Shack with its either loved or hated TRS-80 - known as the Trash-80, and some very tiny but
ambitious companies - including one run by some California kids who called their computer
the ridiculous name of Apple. We'll talk about them later in this series.
Microcomputer clubs sprung up across the country- again - a tradition started with mainframe
computers. The first recorded computer hackers supposedly were a club at the Massachusetts
Institute of Technology, with the unlikely name of Tec Model Railroad Club. Their interests
soon switched from model railroads to the early mainframe and minicomputers of the 1950's
and 60's. One very famous later microcomputer club evolved out of California's Silicon
Valley. They called themselves the Homebrew Computer Club and many now famous
computer people attended these early meetings.
If this sounds like a wild and disjointed period in microcomputer evolution - it was - because
anyone could buy all the parts needed for a computer literally off-the-shelf, find plans on how
to build one, and even find some software to run, or write their own programs in Basic.
But there actually was a need for some standardization in this emerging industry, so that
programs on one computer could be run on another. And this could only be attained by some
kind of a universal operating system that would allow it to happen. And once again, next week
we'll find out about still another Washington State connection in the microcomputer
revolution.
For Raw Bytes, this is Frank Delaney
(C) 1995 MTA Micro Technology Associates Frank Delaney
POB 222 Spangle, Wa 99031 (509)245-3736 624-7230
Raw Bytes Computer News - KPBX FM 91.1 National Public Radio
In computer news this week (March 22, 1995):
History of the Microcomputer Revolution - part 8 - the first operating system standard
Gary Kildall will always be one of the misunderstood people related to the PC industry. At one
time this true PC pioneer was a bigger name than Microsoft's Bill Gates. Other people knew
him in later years as the co-host of Public Television's Computer Chronicles. Unfortunately,
some people will claim he was the man who missed one of the biggest opportunities in
business history, but there are several sides to this story. But to all of us who use PC's, we
daily use commands he had written into the first PC operating system standard. Every time
you use the directory command - DIR - to list files, you're using a cp/m command that is one
of many carry-overs in today's Dos operating system.
Gary Kildall was born in Seattle and later received a computer science degree in 1972 from the
University of Washington. While attending UW, he rubbed elbows with the young Bill Gates
and Paul Allen when they were working at part-time jobs at computer companies in Seattle's
University district. Gary had the same appreciation for DEC computers that the boys had.
After graduation, he joined the Navy and was stationed in Northern California at Monterey,
teaching computer science at a Naval postgraduate school. When Intel introduced their first
microprocessors, Gary bought one just to play around with. After his Naval tour ended, he
stayed in the area, continuing his teaching, and working on several projects in his company
which he named Intergalactic Digital Research.
He actually wrote his operating system for microcomputers - which he called CP/M - control
program - microcomputer - in 1973 - two years before the Altair computer kit appeared on the
cover of Popular Electronics later in 1975. As many things have evolved off tangents in the
PC industry - he actually wrote it as part of another project he was working on. Gary was
trying to get his own language to run on an Intel 8008 microprocessor. He called this language
PL/M - Programming Language for Microcomputers - and he decided that there needed to be
a software interface - or an operating system - that would enable the microprocessor to
communicate with a floppy disk drive input/storage device. Floppy disk drives at the time cost
a fraction of what a teletype machine with a paper tape cost. Gary figured correctly that floppy
disk drives were the superior technology.
Being a fan of DEC minicomputers, he borrowed a lot of the features he admired in DEC's
TOPS 10 operating system for PDP-10 computers and adapted them to his CP/M system.
A few years later - after Bill Gates and Paul Allen had written their version of Basic -
borrowing many features from DEC's version of Basic - successfully fed it into the Altair
computer using a paper tape - and after the Altair computer had been cloned by IMSAI and
others and when microcomputers began to take off - Gary Kildall was in the right place at the
right time with an in-place operating system - CP/M - which would allow these early
computers to use floppy disk drives - and in theory at least - allow programs from one
computer to run on another computer - because they shared the same operating system.
CP/M became the dominant operating system used by the majority of the early
microcomputers, and at one time there were over 100 different micros running CP/M. Gary
Kildall toned down his company name to Digital Research Inc. or DRI - dropping the seventies
sounding "Intergalactic. The PC market place from 1975 until 1981 was dominated and
divided between Digital Research and Microsoft, with an informal understanding between
them that Microsoft was THE PC languages company, and Digital Research was THE PC
operating system company.
Of course there were exceptions to this rule. Radio Shack had their TRS 80's and other
micros with their own Basic and TRSDOS operating system; Atari and Commodore were in
similar situations, and then there was this crazy company named Apple which was started by a
couple California kids in a garage which had its own operating system. But ironically, even the
Apple II had an add-in card - developed by Microsoft called the Soft Card - which allowed an
Apple to run CP/M - and over 100,000 were sold.
But we'll talk more about a lot of other ironies associated with Apple computer next week..
For Raw Bytes, this is Frank Delaney
(C) 1995 MTA Micro Technology Associates Frank Delaney
POB 222 Spangle, Wa 99031 (509)245-3736 624-7230
Raw Bytes Computer News - KPBX FM 91.1 National Public Radio
In computer news this week (March 29, 1995):
History of the Microcomputer Revolution - Part 9 - Home Brewing and computers named
Apple
In early 1975 - just a couple months after the first microcomputer kit had appeared on the
cover of Popular Electronics magazine - a group of electronic hobbyists in California's Silicon
Valley held a meeting to start a computer club. The first micro - the Altair 8800 computer -
was demonstrated at this meeting, and other meetings followed, attended by more people.
They put the name of the club up for a vote, and decided on the Homebrew Computer Club.
Many of the early attendees went on to become famous names in the emerging industry. The
club also become somewhat infamous because of an incident involving the pirating of one of
the first computer programs - a paper tape copy of Bill Gates' first version of Basic - allegedly
acquired by a club member who distributed for free to anyone who wanted it.
One of the people in attendance was a young man named Steve Wozniak, who worked for
Hewlett Packard. He also did free lance design work for a game company called Atari, and
had met a friend there - another Steve - Steve Jobs. Wozniak was a dreamer, designer, and
builder, well liked by people and called Woz by his friends - while Jobs was a hard driven
entrepreneur, a couple years older. Inspired by what he saw at the Homebrew meetings, Woz
set out to build his own computer for the fun of it. He also decided to use a MOS Technology
6502 microprocessor, because it was cheap - around $ 20 - and it looked like it could do a lot
of things. Woz also wrote his own version of Basic for his computer, which they named the
Apple I.
He showed it at one of the Homebrew meetings, impressing the audience, but most particularly
his friend Steve Jobs who immediately decided they should start their own computer company,
and come out with an improved model - an Apple II. They sold some of their possessions,
including a Volkswagen bus, and started building computers in their garage, although Woz
continued working full-time at HP.
Eventually they drew the attention of an ex-Intel marketing executive, who was able to see the
potential and arrange for venture capital for the company - providing Woz would quit his job
at HP and dedicate himself full-time to the Apple II project. After some convincing, he
agreed, and the rest - as they say a lot in the microcomputer industry - is history.
The Apple II was a unique machine in the industry, with its sleek sexy design, its Apple logo,
its open architecture - allowing anyone to design plugin cards to it, and its capability to hook
up to a color tv set and give you sound, color, and graphics - things you just didn't get with
the monochrome CP/M computers it competed against. My first computer was an Apple II and
I wish I still had it as much as I'd like to have my Ford Model A from my high school days.
The year was now 1977, and Apple computer began a meteoric rise - elevating both Steve's to
millionaire wunderkindt status. The Apple II became one of the hottest computers in the
industry - everyone wanted one. Dozens of developers began writing software for the Apple II;
games, home programs, even business accounting programs.
By 1979 Apple competed strongly against 8080-based CP/M systems which dwarfed them
both in size and price. A CP/M business computer at that time could easily cost $ 10K without
any software. An Apple II with 48K of ram, 1 floppy disk drive, and a green NEC monitor
sold for about $2500. Where there were by now over 100 manufacturers of CP/M clones,
Apple was very tightly controlled and sold through an authorized dealer network.
by 1979 the entire thrust of the industry had changed - microcomputers were no longer
targeted at hobbyists and hackers - they were targeted at business users, both small business
and corporations.
But what really contributed to Apple's success - and what really launched the microcomputer
industry from a hobbyist market to a serious business users market- was THE KILLER
APPLICATION.
And next week, we'll learn about the software program that let microcomputers do what
mainframe and minicomputer users couldn't.
For Raw Bytes, this is Frank Delaney
(C) 1995 MTA Micro Technology Associates Frank Delaney
POB 222 Spangle, Wa 99031 (509)245-3736 624-7230
Raw Bytes Computer News - KPBX FM 91.1 National Public Radio
In computer news this week (April 6, 1995):
History of the Microcomputer Revolution - Part 10 - The Killer Application
By 1979 there were lots of microcomputers and a fair number of software programs,
including word processing and accounting programs. The industry was somewhat standardized
on an operating system - CP/M - although there were notable exceptions like Radio Shack and
Apple, and the Apple II had emerged as an industry star, with its sound, graphics, and sleek
design. But these programs duplicated what was already existing on mainframe and
minicomputers, and in a horse race - micros really were out of the running.
What the industry needed was a Killer application - a software program that would let a
microcomputer do something the other bigger computers couldn't do, and a MIT graduate
named Dan Bricklin - came up with an idea. Dan already was a computer programmer,
working on - you guessed it - DEC minicomputers - but when the microcomputer market
began to happen, he realized that the people who used them would want powerful but simple
to use business-oriented programs. He went back to graduate school at Harvard and came up
with the idea of creating a program designed for generic business applications that would let
people work with numbers on a microcomputer; build financial models, and have the computer
do all the calculating. What will our profit be if we sell 10,000 gizmos at fifty cents each?
What if our inventory expenses rise suddenly?
The concept was the traditional accounting worksheet with its rows and columns, except that
everything would be magically hooked together - so that if a value in one row changed - any
other values it effected would automatically be recalculated and changed. This would be a
calculator program that would show you visibly onscreen the results - hence he named it
Visicalc...
The market for it - was virtually every small business and corporation in the world. Even
though big corporations had big computers, there was a tremendous backlog in submitting jobs
and getting work back - weeks, months, even years. Rather than depending on centralized data
processing departments, across the country thousands of corporate midmanagers were doing it
themselves - working with traditional paper spreadsheets, penciling in amounts, changing,
erasing, and using desktop calculators to create reports such as forecasts and budgets. Small
business people were doing the same thing.
In actually writing the program, Dan Bricklin didn't even have his own microcomputer, but he
met up with another Dan who was already writing and marketing micro software - Dan Fylstra
- who felt they should write it for the industry star - the Apple II. They actually first wrote it
using a procedure which should be familiar to those of you who have been following the
series. Yes - using a DEC minicomputer they created an Apple II emulator program initially.
Later, they wrote it on a real Apple II . In a few months they had a finished product designed
specifically for Apple computers. The market response was incredible, because this was not
just computer hardware and software - it was a complete business solution. Managers could
buy an Apple II with Visicalc, bring it into their departments, and immediately increase their
productivity. Budgets and forecasts that traditionally took weeks could now be done in hours.
Word spread so quickly and so many people recognized the productivity potential that people
would walk into computer stores asking for a Visicalc system, as if it was all one thing. This
was the true killer application that launched the industry - it appealed to virtually everyone -
from the corporation - to small business - to home users. And you could buy the whole thing
for only a couple thousand dollars - put it almost anywhere and learn it quickly - it was a
small, portable, productivity system.
Visicalc was soon modified to run on other microcomputers; Radio Shack at first, then others.
But the most significant point here is that people were buying a ready made solution and
microcomputers were beginning to infiltrate American corporations by the thousands. This was
a case of the tail wagging the dog - a hundred dollar piece of software was selling a two
thousand dollar computer, and sales increased exponentially into the millions.
The industry had grown from hobbyists and long haired kids in garages into a business market
generating serious money, and on the sidelines the world's largest computer company had been
watching and studying it. Next week we'll learn how IBM planned to get a piece of the
action, but ended up getting a whole lot more than they bargained for.
For Raw Bytes, this is Frank Delaney
(C) 1995 MTA Micro Technology Associates Frank Delaney
POB 222 Spangle, Wa 99031 (509)245-3736 624-7230
Raw Bytes Computer News - KPBX FM 91.1 National Public Radio
In computer news this week (April 20, 1995):
History of the Microcomputer Revolution - Part 11 - IBM's Secret
IBM had been watching the emerging PC marketplace. By 1980 the company had made a
couple feeble attempts at their own PC products. One was the IBM 5100 computer which was
a big desktop with a tiny screen, and the Datamaster - another future failure. IBM also had
entertained the notion of buying the game company Atari and its early PC line.
IBM's chairman at the time decided to take a different approach, and gathered a group of the
company's renegade successful managers - wild ducks in IBM-speak - to start a project code
named the Manhattan project. Its mission was to explore building a PC that the market really
wanted, and to try to end the embarrassment of the world's largest computer company being
beaten out by long haired kids and unknown tiny startup companies, and to build it in a non-IBM company way. The IBM team approached Microsoft under pretense of doing a market
survey, requesting Microsoft to sign a non-disclosure agreement which would enable IBM to
disavow the meeting ever happened - (Mission Impossible tactics) - and asked Bill Gates for
his opinions on what a PC should have and do. Gates had no problem with IBM's secrecy,
and had many opinions as to what a PC should be like.
His ideas included using the new Intel 8086 16 bit processor for better performance, and
desiring the computer to have better graphics and several other features not found in the
current generation of PC's. IBM soon returned with the admission that they were interested in
building their own PC and were considering using many of Gates' ideas. They asked if
Microsoft would be able to write a special version of Basic for this PC project - they wanted
Basic to be in a ROM chip in the computer. Microsoft had already written a version of Basic
for Intel for their new 8086 processor, and readily agreed. This new generation PC would
need an operating system, so naturally Gates told IBM to contact his friend Gary Kildall at
Digital Research - who had written CP/M. Digital Research already had plans to develop a
new operating system - CP/M for the 8086 - named CP/M 86.
Herein lies one of the most interesting stories of the microcomputer revolution. There are
many war stories about this incident - including how Kildall deliberately kept IBM waiting
while he flew his private plane - or how he refused to sign IBM's non-disclosure agreement.
Gary Kildall had his own different story of exactly what happened here also - but the net result
was that IBM wrote him off as a potential partner and returned to Microsoft still looking for an
operating system. Wanting desperately to be part of this new project, Microsoft committed to
writing the operating system also - although they had never written one before.
Fate smiled on Microsoft twice in these proceedings. First, IBM was somewhat leery of
dealing with what they considered a somewhat flakey tiny software company, but it turns out
that in addition to Microsoft's proven reputation as a viable language vendor, Mary Gates -
Bill's mom - had served on the national board of United Way with one of the involved IBM
senior executives - providing the validating social reference that they were working with
"Mary's Gates' boy Bill".
The second fateful event was even more interesting and involves yet another Washington State
connection in the microcomputer revolution.
Microsoft soon realized that they knew nothing about writing an operating system and began to
panic, but someone remembered talking to a Seattle hardware hacker who had already built a
prototype computer using the new Intel 8086 and who had mentioned he was tired of waiting
for Digital Research - so he had gone ahead and written his own operating system for it.
Ironically, this individual - whose name was Tim Patterson - had previously talked to
Microsoft employees and had been very interested in the File Allocation method that Microsoft
Basic used. Patterson worked for a local company named Seattle Computer Products and had
indeed written his own operating system for his prototype 8086-based computer which
incorporated a similar File Allocation system for disk management - and he had named it
QDOS - for quick and dirty operating system.
Next week on Raw Bytes we'll talk about what many have called the deal of the century, and
we'll learn about what impact IBM's new PC had on the world.
For Raw Bytes, this is Frank Delaney
(C) 1995 MTA Micro Technology Associates Frank Delaney
POB 222 Spangle, Wa 99031 (509)245-3736 624-7230
Raw Bytes Computer News - KPBX FM 91.1 National Public Radio
In computer news this week (April 27, 1995):
History of the Microcomputer Revolution - Part 12 - The Deal of the Century
Microsoft - in the deal of the century - bought Seattle Computer Products "Quick and Dirty
operating system" for a mere $ 50,000 - without Seattle Computer Products knowing it was for
IBM - and then proceeded to talk IBM into letting Microsoft also market it separate from the
IBM PC project. Microsoft had the market savvy and already realized the potential profit - or
"revenue bomb" - their own operating system and languages might generate.
It was a frantic several months of around the clock work to meet the product introduction
deadline. IBM gave Microsoft hardware prototypes of their PC to develop Basic and the new
operating system for. IBM required strict security procedures, which Microsoft felt were silly.
Microsoft's Bellevue offices and IBM's Boca Raton, Florida, production facilities were at
exact opposite ends of the country, necessitating hundreds of flights to hastily called meetings -
usually by IBM. Despite these problems, and the clash of corporate cultures, - the deadline of
introducing the IBM PC on August 12, 1981 was met. However, Microsoft - to whom the
project had been a labor of love - was not even invited to the product introduction. To IBM,
Microsoft was just another vendor. The PC was just another product.
The finalized IBM PC was close to what Bill Gates had specified should comprise a new
generation computer. IBM decided to use the Intel 8088 chip - a 16/8 chip - instead of the
true 16-bit 8086 chip, saving a few dollars in production cost, but slowing the system down.
The 8088 could address up to 1 Megabyte of memory - 16 times more than the 64K CP/M
computers - more than what mainframe computers used - who would ever need that much
memory? The system had a built-in cassette tape interface but was designed to use 5" floppy
disk drives and have monochrome graphics. The Basic language was in a ROM chip inside the
computer, and you had your choice of 3 operating systems - The New MS-Dos, CP/M-86, or
the UCSD P system. Several application software programs - including a modified version of
Visicalc - were offered. Configuration prices ranged from about $ 1600 for a 16K RAM mono
system, up to over six Grand for a 320K system which included color graphics. What really
made the IBM PC unique from previous IBM traditions is that it was built from off the shelf
parts - available to anyone - and that it was marketed by computer dealers - not IBM salesmen.
IBM was so unsure of market acceptance that they made a low key product introduction. Other
PC makers of the day such as Radio Shack expressed little concern. Apple Computer even ran
a newspaper ad welcoming IBM into the marketplace. The new IBM PC didn't really have the
power to blow its competition away, there wasn't much software available, it used 3 new and
untried operating systems, and it was marketed through a new non-IBM marketing channel.
And the market acceptance - was phenomenal. Software for it seemed to grow on trees. A new
spreadsheet program called Lotus - written to take advantage of the 8088 - soon became a
reason to buy the new IBM PC. Quality Word Processing and Database programs emerged.
3rd Party hardware companies began creating drop-in cards such as the Hercules monographics
adapter. People rushed to computer stores like Lemmings to the sea. Demand was so high that
stores had lotteries for the chance to buy an IBM PC at grossly inflated prices.
Within 18 months IBM was forced by market demand to introduce a PC-XT which had a hard
disk and a new version of DOS. Business demanded more RAM and storage. The unheard of 1
meg of memory was soon eaten up by the demands of huge spreadsheets, and tricks - such as
the Above Board and the LIMSpec or Expanded memory specification were created to fool the
systems into being able to use resources that theoretically weren't there.
So incredible was IBM's success that the October 3rd, 1983 issue of Business Week magazine
ran a cover story entitled "Personal Computers - and the Winner is - IBM", which went on to
explain how IBM had gone from zero to market domination in 2 years.
And the future certainly looked much like George Orwell's 1984 - as IBM was poised to
dominate the world again, and was readying the introduction of its new Advanced Technology
PC and even a home PC they planned on calling junior.
And this probably would have happened, were it not for some interesting developments at - of
all places - a Copier company's research laboratory - and next week we'll learn how both
Apple's Steve Jobs and Microsoft's Bill Gates took a walk in the "PARC", and how it changed
the future of personal computing.
For Raw Bytes, this is Frank Delaney
(C) 1995 MTA Micro Technology Associates Frank Delaney
POB 222 Spangle, Wa 99031 (509)245-3736 624-7230
Raw Bytes Computer News - KPBX FM 91.1 National Public Radio
In computer news this week (May 3, 1995):
History of the Microcomputer Revolution - Part 13 - A walk in the PARC
Just 2 years after the introduction of the IBM PC, Business Week magazine ran a cover story
in October 1983 declaring IBM the Winner of the race for the PC marketplace. 1983 was a
bad year for many other computer companies which had drastically reduced earnings or went
bankrupt. Even Apple computer had its problems, falling behind in sales to IBM and having
what looked like a dismal new product failure in its Lisa computer - which coupled high
technology with a high price that noone was buying. This disappointment followed the Apple
III, another product failure. The future certainly looked rosy for IBM, and many business
analysts and reporters thought that IBM had really won the battle.
But IBM had never gone for a walk in the PARC, as had Apple's Steve Jobs, and Microsoft's
Bill Gates, and so IBM had not seen the future of computing.
PARC stands for the Palo Alto Research Center, created by the Xerox Corporation in the early
1970's as a think tank for computer research. Unfortunately for Xerox it was only - that - a
think tank. Xerox never capitalized on the major PC technologies thought up and made into
working prototypes at the PARC. They had created what some people say was the true first
personal computer - the Alto - back in 1972, and from this Think Tank came most major PC
world technologies, including the concept of a Graphical User Interface with Icons, the
handheld mouse, object oriented programming, PC networking, desktop publishing and laser
printing.
In 1979 Apple Computer allowed Xerox to buy a million dollars of Apple stock in exchange
for allowing a few key Apple people - including Steve Jobs - to view inside the Xerox PARC
and talk to the think tank people for a limited time. Jobs and his Apple associates were literally
amazed at the technology they viewed, but they were more amazed that Xerox wasn't doing
anything with it. To the Xerox scientists, the Apple people were the first people they had
talked to who understood what they were doing. Some of these scientist who worked at the
PARC later went to work for Apple and Microsoft, or started their own companies.
From this brief visit, Apple's perception of what a personal computer should be was changed
instantly, and they began planning to produce a new computer which would be based on the
ideas they had seen at the PARC. In 1980, Microsoft's Bill Gates also had an opportunity to
see what was inside the magical kingdom. In these early days of the microcomputer
revolution, Apple and Microsoft actually worked very closely together on many projects.
So when IBM announced its personal computer in 1981, the Apple people were dismayed both
at how bad it was technically - and how well it sold. Even Microsoft - who had come up with
the operating system for it and the Basic language, also knew at the time how much better a
personal computer should really be.
In 1983 Apple introduced its first computer based on PARC technology - the Lisa - which sold
for over ten thousand dollars, and which used a mouse. It went nowhere - based more on its
price than its capability. Things had changed internally at Apple by this time. The company
had become a corporation. Steve Wozniak had been injured in a plane crash and had gone into
semi-retirement. Apple had hired Pepsi-Cola's John Sculley as its president to lead the
company to market domination, and Steve Jobs was fighting for his own survival in the
corporate power structure. Jobs took over a secret division that Apple insiders referred to as
the "pirates" and moved forward on a secret mission.
During the 3rd quarter of the Super Bowl in 1984, people saw an advertisement which left
people saying "What was that ?" and which marked the introduction of the Apple Macintosh
computer, a smaller and better version of PARC technology, reasonably priced at $ 2495, and
portable - a computer which Apple advertising said was "For the rest of us.."
The Mac was an immediate success in many areas. Bill Gates even said it was finally a
computer his Mom could use. It drew a cult following of technology junkies and IBM haters,
despite the fact that it was somewhat underpowered and radically different from all the other
PC's at the time. The Mac soon developed powerful niche market segments. Meanwhile, IBM
had stumbled with its PC Jr, and the Mac rained all over IBM's introduction of its 80286-based Advanced Technology computer later that year.
But even more important, was that fact than now there were some clear choices in the
emerging PC marketplace as to how computers should actually work, and next week we'll
examine the saga of Microsoft and IBM's stormy relationship, and how IBM managed to lose
the PC marketplace as quickly as it had almost won it.
For Raw Bytes, this is Frank Delaney
(C) 1995 MTA Micro Technology Associates Frank Delaney
POB 222 Spangle, Wa 99031 (509)245-3736 624-7230
Raw Bytes Computer News - KPBX FM 91.1 National Public Radio
In computer news this week (May 10, 1995):
History of the Microcomputer revolution - part 14 - Send in the clones again, and Freud
would have called it gooey-envy.
The PC marketplace changed radically after the introduction of the IBM PC in August of
1981. As the IBM PC was built from commercially available off-the-shelf parts - a concept
similar to the original Altair microcomputer, companies began trying to clone it. This created
a generation of MSDOS computers which called themselves compatible, but which weren't
100% compatible. This created numerous headaches for unsuspecting end users. Some systems
offered the capability to run both CP/M and MSDOS. The first company to successfuly build a
100% compatible IBM PC clone was Compaq computer, who introduced their first system as
what they called a portable, but its size and weight made it a luggable computer. Then other
companies followed with true IBM compatibles, mostly built overseas in Taiwan. Most of the
CP/M computers quickly disappeared, as did the not true compatibles, leaving their owners in
a category which is now well known and feared in the PC world - orphaned computer owners.
Just as IBM appeared to conquer the marketplace by 1983, Apple Computer introduced the
Macintosh, whose graphical user interface and mouse presented a totally new approach to
personal computing. Microsoft was having to walk a careful narrow line, saying nice things
about the Mac because they worked closely with Apple, while not offending IBM, while at the
same time Bill Gates had plans for his own graphical user interface, which he called Windows.
Gates had taken a walk in the PARC too and was convinced that a graphical user interface
based operating system was the future. In fact, he made the brash statement that one day soon
all IBM PC's would be running Windows. His estimates were so far off that he is credited
with inventing the term "vaporware".
IBM also had plans for its own new operating system, trying to break its reliance on
Microsoft by developing their own character-based but windowing operating system they
called TopView, announced at the release of the IBM AT computer in 1984. This went
absolutely nowhere. The heralded new Intel 80286 processor also wasn't fast enough to run
Microsoft's Windows at acceptable speed, and had a design flaw related to multitasking which
caused Industry Analysis to refer to it as "brain dead". Microsoft and IBM continued to argue
over operating systems, with Microsoft trying to convince IBM to go with Windows. IBM
however opted to develop their own GUI operating system which they named OS/2, and
enlisted Microsoft's help in writing it. This created years of doublespeak by the two companies
as to where each product was going to fit into the marketplace. Meanwhile the millions of
IBM PC and compatible users got along fine with plain old DOS, and Apple's Macintosh with
a GUI-that worked continued to gain market acceptance.
In 1986, Compaq computer beat IBM to the punch and introduced the world's first 80386-based PC, using an Intel processor which finally had the power and design to run a GUI-based operating system. By this time, IBM's PC sales were taken over by clone PC sales. In
fact, the word clone was a misnomer, as these copy-cat computers actually offered better
performance and features, and more bang for the buck.
In 1987 IBM made an attempt to recapture the marketplace with its new line of PS/2 personal
computers and microchannel architecture, but users stayed away by the millions.
The relationship between IBM and Microsoft finally exploded and evaporated, with IBM
taking over the job of trying to write OS/2, and with Microsoft going full speed ahead with a
marketplan for Windows to dominate the world. The power of the 386 processor made this
happen, and Windows 3.0 actually worked - to a degree. The introduction of the Intel 486,
coupled with Windows 3.1 and Microsoft's aggressive marketing practice of including
Windows along with all copies of Dos sold placed Microsoft into the leader position among
GUI based operating systems, along with owning DOS, the PC world predominant operating
system. Microsoft today also markets a suite of application programs and is the largest
software company in the world, with plans for world wide information systems and financial
networking.
Next week as we end this series, we'll look at how far the Microcomputer revolution has
come, and how far it still has to go.
For Raw Bytes, this is Frank Delaney
(C) 1995 MTA Micro Technology Associates Frank Delaney
POB 222 Spangle, Wa 99031 (509)245-3736 624-7230
Raw Bytes Computer News - KPBX FM 91.1 National Public Radio
In computer news this week (May 24, 1995):
History of the Microcomputer Revolution Part 15 - the PC Industry at age 11 in 1986
Most people using PC's today came into the PC world in the mid 1980's. This was after the
market establishment ground work had been done by tiny startup companies, most of whom
were out of business by this time.
By 1986 IBM and Apple were the major players in the marketplace, followed by a game
computer company - Commodore - and by the Tandy Leather Company - now known as Radio
Shack. IBM's estimated combined PC sales were around 7 million units, Apple claimed 5
million, Commodore's 64 and Vic20 totaled 4 million, with Radio Shack around 2 million.
Small businesses were buying Spreadsheets, Word Processing Programs, and Databases
programs off the shelf to run their businesses with.
The #1 business program sold was Lotus 123 - a PC world clone of the original Visicalc
spreadsheet, which was followed by Multiplan, offered by Microsoft.
Dbase III - a converted CP/M world database program, was the top selling database program,
despite its user unfriendliness, followed by PFS:File.
PFS:Write - was the leading word processor, followed by Wordstar and Microsoft Word, with
Word Perfect just beginning to make moves.
The combined sales of Spreadsheets were greater than all the Word Processing programs,
which meant that at this time people were computing more on PC's than doing word
processing. Today word processing is the #1 application.
In 1986 a business could buy these software programs for a couple thousand dollars, and then
buy a PC and printer to go along with them. An IBM AT with 2 Megs of RAM, a 30 MB hard
disk, and a laser printer would set you back about $ 13000. Going the cheapie route, an IBM
PC with no hard disk and a dot matrix printer ran about $ 3000.
Having made this major investment, you could run your business quite well, except you might
also need an accounting program, and there has never been an industry standard in this
category. Many people in fact used spreadsheets or databases to do parts of this function for
them.
A tiny Utah company named Novell - started by consultants as a part-time project, emerged
into dominance in PC networking, beating much bigger companies to the punch, and today is
the leading Network Software company. The majority of PC's today, however, are not
networked.
PC users have had modems since the early days, but by the mid 1980's there were more PC's
and more places to call, including Compuserve, and the concept of telecommuting or working
from home began to happen.
The 5 biggest software companies in 1986 were Lotus - Ashton Tate with Dbase - IBM -
Apple - and in 5th place - Microsoft.
Laser printers began to get more affordable. Luggable computers became true portables. A
popular software utility called Sidekick - which you could access while you were in the middle
of other programs - started people seeing the advantage of being able to do more than one
thing at once on computers. It was the first big selling TSR or Popup program.
A new marketplace emerged - created by the popularity of PC's - 3rd party books. Books
written by computer users - not programmers - which started the whole "Made Easy" book
trend, which in 90's terminology has become "The Dummy Series". This was followed by a
new generation of "Made Easy" accounting and database programs.
Desktop publishing became an industry buzzword, delivering the promise of eliminating
outside printing and reducing costs. But the majority of companies found the investment in the
required hardware, software, and personnel training far outweighed the supposed benefits. The
emergence of new generation graphics-based word processing programs which come with
templates to do newsletters, etc, has become the popular and affordable choice of most
businesses today.
And in the late 1980's Microsoft hailed a new technology as what they called "The new
papyrus" to be the future of computing, but CDROM was much slower getting out of the
blocks than anticipated. In fact, most new PC technologies have followed this pattern.
Today its almost impossible to buy a new computer without CDROM and Sound.
Today businesses are using basically the same generic programs they used 10 years ago - but
on a different class of PC - with a new look, and with a supposed new user friendliness.
But in 20 years, many wonder how far have we really come, and what has really changed.
Next week on Raw Bytes, the final show in this series - Will the circle be unbroken?
For Raw Bytes, this is Frank Delaney
(C) 1995 MTA Micro Technology Associates Frank Delaney
POB 222 Spangle, Wa 99031 (509)245-3736 624-7230
Raw Bytes Computer News - KPBX FM 91.1 National Public Radio
In computer news this week (June 1, 1995):
History of the Microcomputer Revolution Part 16 - Will the Circle be unbroken?
They say that despite how rebellious we are in our youth, we always grow up to become our
parents. The PC Industry at age 20 is in many ways different from its parent - the mainframe
world - but in many ways also the same.
This industry was started by people with the dream of having computers available for
everyone. They felt information should be free. They wanted to break the tyranny of their
dependency on centralized Data Processing departments.
These are the people who in the mid 70's spent hundreds of hours building their own computer kits, then learning arcane languages just for the pure joy of seeing their own computer do their own commands. These are the people who later went out and bought their own Apple II computers with Visicalc, brought them into their departments at work, and got their budgets and forecasts out themselves in record time. These are the people who believed in their own abilities and who felt that given the proper resources - they could do things themselves; the true American pioneer spirit.
The idea of computers for everyone has become a reality. Virtually anyone can afford a PC
today, and I've seen people buy PC's as impulse items at discount stores. With many PC
users now on their 3rd or 4th system, you can buy older PC's at garage sales for bargain
prices. Technologically obsolete perhaps, but still functional.
But the #1 obstacle to learning and using PC's is and has always been the issue of ease of use,
with vendors always promising us that one version that really is easy enough for everyone will
be here in their newest release. Microsoft's Bill Gates said that first about the Mac, then about
early Windows, then about Windows 3.1, but now Microsoft introduces BOB - a GUI with
talking animals - for those millions of folks who just can't figure out the ease of use of
Windows. And we forever hear the promise of Programmerless programming. We just never
see it.
People sit down at multimedia Pentium systems that come bundled with software that has
online help, tutorials, and on-screen training videos with sound - and complain about ease of
use. What would these people do if you sat them in front of an Altair?
What good is a spreadsheet program to someone who doesn't understand the concept? How
can someone who struggles with word processing concepts ever hope to use a database
program? We see people struggling - being forced to learn computers, whose aptitudes might
lie in completely different areas.
Why do we feel that anyone can sit down and learn computers? Can anyone be a doctor, or a
lawyer, or a welder, or a dental technician? Do people have different learning capacity and
different aptitudes? Aren't there indoors and outdoors people?
Computer hardware and software has advanced remarkably over the past decade and decreased
in price. Cdrom and telecommunications technology now give us instant access to vast
amounts of information. Our children now walk to the computer, instead of to a bookcase or a
library to do their homework. You can now - if you wish - spend your whole life in the
emotionless void of Cyberspace - and withdraw from the world of humans.
The PC is becoming more of an entertainment and information appliance than a computer. We
even sometimes see the ultimate irony of someone using a PC exclusively as a word processor
- with one of these little stick-on calculators on the keyboard for when they need to actually
compute something.
Millions of people are telecommuting; Technology has created the virtual office - wherever
you are with your portable, faxmodem, and celphone - that's your office.
But while many things have changed, many things have stayed the same.
We see centralized PC services departments in companies that are just as inaccessible to end-users as the old DP departments. Computer priests still protecting their temples.
We see people in PC management positions with no real world PC experience.
We see owners of companies virtually held hostage by their computer people, because
management is still computer illiterate. They watch their money being spent.
Several studies have challenged the actual true productivity of PC's.
We see commercial information services - Compuserve - AOL - where you pay for every
online second, and even the Internet has its dark sides.
Vendors constantly promise faster and better, but deliver bigger, slower, and worse.
We see Microsoft dominating the PC world as much or more than IBM did the mainframes.
And we see businesses in 1995 in a continuing upgrade cycle - never getting to a point of
stability because there's always the promise of something new and better.
There's an old blues term that says "No matter how much things change, things still stay the
same." Maybe that's the nature of the computer world, in any form.
But for the PC world, as the Memphis bluesman Furry Lewis was fond of saying, "Times
done been, won't be no more..".
CP/M & MS/DOS Books & Magazines:
Hackers - Heroes of the Computer Revolution
Steven Levy, Dell Books, ISBN 0-440-13405-6
Big Blues - the Unmaking of IBM
Paul Carroll, Crown Publishers, ISBN 0=517-59197-9
The Making of Microsoft How Bill Gates and his team created the world's most successful software company
Daniel Ichbiah & Susan L. Knepper, Prima Publishing, ISBN 1-55958-071-2
Hard Drive - Bill Gates and the Making of the Microsoft Empire
James Wallace & Jim Erickson, John Wiley & Sons Books, ISBN 0-471-56886-4
Gates - How Microsoft's mogul reinvented an industry ..
Stephen Manes & Paul Andrews, Simon & Shuster Pub., ISBN 0-671-88074-8
Accidental Empires - How the Boys of Silicon Valley make their millions ..
Robert X. Cringely, Addison Wesley, ISBN 0-201-57032-7
Intel: Architect of the Microcomputer Revolution
Intel Corporation Document provided for the series
Defining Intel: 25 Years / 25 Events
Intel Corporation Document provided for the series
The Tinkerings of Robert Noyce
Tom Wolfe, Esquire Magazine Dec. 1983, Reprint provided by The Intel Corporation
Software - Understanding Computers Series
Time-Life Books, ISBN 0-8094-7554-5
The Best of Byte - Volume 1 March 1977
David H. Ahl & Carl T. Helmers - Editors, McGraw Hill Publication, ISBN 0-916688-04-6
"The Personal Computing 500 - PC Industry Trivia"
Patrick Honan, Additional Research by Others - Personal Computing Magazine October 1986
Whatever Happened to ...? Series - Stan Veit's History - Misc. Articles
Stan Veit, Computer Shopper Magazine, Ziff-Davis Publishing
Programmers at Work - Interviews with 19 Programmers who shaped the computer industry
Susan Lammers, Tempus Press Microsoft Books, ISBN 1-55615-211-6
From Chips to Systems: AnIntroduction to Microprocessors
Rodnay Zaks, Sybex Books, ISBN 0-89588-063-6
Soul of CP/M - How to Use the Hidden Power of Your CP/M System
Mitchell Waite and Robert Lafore, Sams & Co. Books, ISBN 0-672-22030-X
CP/M Assembly Language Programming
Ken Barbier, Prentice-Hall Books, ISBN 0-13-188250-3
Apple Books:
Insanely Great - The life and Times of Macintosh, the computer that changed everything
Steven Levy, Viking Penguin Books, ISBN 0-670-85244-9
Steve Jobs - The Journey is the Reward
Jeffrey S. Young, Scott, Forseman & Co., ISBN 0-673-18864-7
Odyssey - Pepsi to Apple... a journey of adventures, ideas, and the future
John Sculley with John Byrne, Harper & Row, ISBN 0-06-015780-1
Miscellaneous:
Personal records, notes & recollections on my experiences in the PC Industry since 1977
Frank Delaney, President, MTA Micro Technology Associates, (509)624-7230
Producer, "Raw Bytes Computer News KPBX FM 91.1 NPR"
MTA Micro Technology Associates
POB 222
Spangle, Wa 99031
Email Addresses:
KPBX FM 91.1 Spokane Public Radio, National Public Radio Network (509)328-5729
Raw Bytes Computer News
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